Who is Super.Global for?

Super.Global is the corporate home for investors and corporate partners exploring Super’s portfolio, operating strategy and shared AI architecture.

What does Super build?

Super turns licensed human expertise into sector-specific AI businesses. LootMogul serves sports agencies, leagues, teams, clubs and players’ associations; SuperAthlete serves athletes and sports IP holders; SuperEthos serves businesses bringing human judgment and wisdom to employees and customers.

What goes into a Super deployment?

Depending on the use case, inputs can include licensed knowledge, archives, voice and likeness, plus the intended purpose, audience, channels, reviewers and action permissions.

What differentiates Super?

One company operates three sector-focused properties on shared layers for identity and rights, source-linked knowledge, contextual human judgment and connected-action permissions. Sports relationships and domain knowledge anchor that strategy.

How does the shared technology work?

Super Identity defines whose expertise and which uses are permitted. Super Data supplies licensed knowledge with reviewable provenance. SuperEthos adds human context, values and judgment. Super Control independently governs connected action. Judgment informs; permissions decide.

How are ownership and review handled?

Super works with IP that people or organizations own or are authorized to license. Ownership and permitted uses are governed by the applicable agreement. Named reviewers can assess new uses before release, and connected actions require their configured permissions.

How do investors and corporate partners start?

Investors can read Super’s investor story, then contact the leadership team. Corporate partners can start a private enquiry about their organization, intellectual property, intended audience and deployment goals.

FOR INVESTORS & CORPORATE PARTNERS

Human expertise.Built into AI.

Super turns licensed human expertise into sector-specific AI businesses: LootMogul for sports organizations, SuperAthlete for athletes and sports IP holders, and SuperEthos for businesses applying human judgment.

Investor story Corporate partnership

Licensed expertise, given new form.

Three businesses · One shared architectureSuper.Global / Company & portfolio

ONE COMPANY · THREE BUSINESSES

Human expertise has more than one future.

LootMogul serves sports organizations, SuperAthlete serves athletes and sports IP holders, and SuperEthos serves businesses applying human judgment. Shared architecture connects rights, source-linked knowledge, contextual judgment and connected-action permissions.

Our shared technology

01 / Sports organizations

LootMogul

Sports IP, ready for its next chapter.

Sports agencies, leagues, teams, clubs and players’ associations turn licensed archives, stories and athlete expertise into organization-wide AI programs.

Visit LootMogul

02 / Athlete experiences

SuperAthlete

An athlete’s knowledge, in their own voice.

Athletes and sports IP holders shape coaching, stories and media from licensed voice, expertise and likeness, with each use agreed with the rights holder.

Visit SuperAthlete

03 / Human judgment for AI

SuperEthos

The context that makes intelligence useful.

Businesses bring licensed expertise, values and human review into AI recommendations for employees and customers, while action permissions remain a separate decision.

Visit SuperEthos

OUR ORIGIN

Built in sports. Designed for human expertise.

We started where identity, performance and audience already matter. That operating heritage shapes how we build every property today.

01
LootMogul
Our operating roots are in sports: licensed intellectual property, athlete relationships and organization-wide programs.
02
SuperAthlete
We brought the individual athlete’s voice, knowledge and likeness into experiences shaped around their own terms.
03
SuperEthos
We extended the same respect for human expertise into context, values and judgment for AI recommendations.

1,806: Licensed athletes and public figures in our current network
216M+: Combined fan reach across our licensed network
80+: Languages supported across our experience capabilities

OUR VISION

From licensed expertise to living digital experiences.

A book can become a guided learning experience. A career can become a new form of coaching. An archive can become a conversation grounded in its sources.

LOOKING FURTHER AHEAD

Human judgment for a more physical AI future.

We are exploring how licensed expertise and explicit permissions could guide AI beyond the screen as a long-term direction.

Read our Aug 12, 2026 perspective

WHY NOW

Models change. Human context endures.

Three independent industry perspectives help explain why rights, specialized knowledge and deployment controls matter now.

Y Combinator · Winter 2027
Requests for Startups — Winter 2027 (opens in a new tab)
YC highlights specialized models, rights to domain data and company-owned intelligence.
For you: Reusable licensed expertise and evaluation criteria keep their value as underlying models change.
a16z · 9 Dec 2025
Big Ideas 2026: Part 1 (opens in a new tab)
a16z explores agent infrastructure and vertical workflows involving multiple parties.
For you: The IP owner, the operator and a commercial partner each hold distinct authority.
a16z · 28 Oct 2026
The New Security Agenda (opens in a new tab)
a16z identifies securing AI deployments as a growing enterprise priority.
For you: Make permissions and review part of deployment, not an afterthought.

Independent industry perspectives, with Super’s view. No endorsement or affiliation.

More industry context

THE SHARED ARCHITECTURE

Four layers. One chain of authority.

Identity defines whose expertise. Data supplies knowledge. SuperEthos adds context and judgment. Super Control governs connected action.

Explore the technology

01
Whose IP it is and which uses are permitted: consent, audiences, channels, territories and sponsor categories, configured per rights holder.
Permission
02
Ground answers and assets in licensed material with reviewable provenance.
Licensed knowledge
03
Licensed human expertise, values and context inform recommendations, with a clear path to human review. Judgment informs the decision; permissions decide.
Human judgment
04
Permissions and authorization on integrated actions: approve, hold for review or refuse release on each configured channel.
Authorized action

FOUNDERS

Technology ambition. Operating discipline.

Raj Rajkotia and Kuntal Sampat bring experience across enterprise platforms, gaming, growth and partnerships.

Meet the wider team

01 / Founder & CEO

Raj Rajkotia

Wharton and Penn Engineering. 18+ years across technology, enterprise platforms, AI, gaming and fintech — including Warner Bros., Riot Games, Toyota Financial Services, and Westfield.

02 / Co-Founder & COO

Kuntal Sampat

20+ years across gaming, operations, growth, monetization, and partnerships — building the operating discipline behind LootMogul's organization relationships.

NEWSROOM

Ideas we’re putting into the world.

Entrepreneur · Brand Spotlight · Nov 4, 2026
Rogue AI Agents: Is a Kill Switch Enough?
Read the feature (opens in a new tab)
Entrepreneur · Brand Spotlight · Aug 12, 2026
AI Can Clone an Athlete. The Bigger Opportunity Is What Happens When That Intelligence Gets a Humanoid Robot.
Read the feature (opens in a new tab)

Visit Insights

THE COMPANY, IN BRIEF

A few clear answers.

01Who is Super.Global for?: Super.Global is the corporate home for investors and corporate partners exploring Super’s portfolio, operating strategy and shared AI architecture.
02What does Super build?: Super turns licensed human expertise into sector-specific AI businesses. LootMogul serves sports agencies, leagues, teams, clubs and players’ associations; SuperAthlete serves athletes and sports IP holders; SuperEthos serves businesses bringing human judgment and wisdom to employees and customers.
03What goes into a Super deployment?: Depending on the use case, inputs can include licensed knowledge, archives, voice and likeness, plus the intended purpose, audience, channels, reviewers and action permissions.
04What differentiates Super?: One company operates three sector-focused properties on shared layers for identity and rights, source-linked knowledge, contextual human judgment and connected-action permissions. Sports relationships and domain knowledge anchor that strategy.
05How does the shared technology work?: Super Identity defines whose expertise and which uses are permitted. Super Data supplies licensed knowledge with reviewable provenance. SuperEthos adds human context, values and judgment. Super Control independently governs connected action. Judgment informs; permissions decide.
06How are ownership and review handled?: Super works with IP that people or organizations own or are authorized to license. Ownership and permitted uses are governed by the applicable agreement. Named reviewers can assess new uses before release, and connected actions require their configured permissions.
07How do investors and corporate partners start?: Investors can read Super’s investor story, then contact the leadership team. Corporate partners can start a private enquiry about their organization, intellectual property, intended audience and deployment goals.

PARTNER WITH US

Bring real expertise to what comes next.

Tell us about your organization, your intellectual property, your audience and the AI experience you want to build.

Discuss a corporate partnership

Human expertise.Built into AI.