HUMAN AI INFRASTRUCTURE
We bring human knowledge, wisdom, voice and likeness into AI—with licensed rights, cultural context and human control.
One human layer. Three connected products.
THREE CONNECTED FUNCTIONS
One shared platform connects the people behind an experience, the context behind a response and the authority behind an action.
01
Licensed voice, likeness, personality and expertise create recognizable, meaningful AI experiences.
02
Human knowledge, wisdom, values and local cultural context inform recommendations and responses.
03
Consent, ownership, permissions, action limits and human review govern how human assets are used and what connected AI can do.
PRODUCTS BUILT ON SUPER
Three connected products bring engagement, judgment and control to sports organizations, athletes and businesses through the same human AI infrastructure.
01 / Sports organizations
Sports agencies, leagues, teams, clubs and players’ associations create fan, staff and partner AI experiences from licensed archives, athlete relationships and organizational knowledge.
Visit LootMogul (opens in a new tab)02 / Athlete experiences
Athletes and sports IP holders turn licensed voice, expertise and likeness into coaching, stories and media—with agreed uses and human review.
Visit SuperAthlete (opens in a new tab)03 / Human judgment for AI
Businesses bring licensed human wisdom, expertise and local cultural context into AI experiences for employees and customers, with human review and clear action permissions.
Visit SuperEthos (opens in a new tab)SPORTS IS OUR FIRST MARKET
Sports brings recognizable people, hard-earned expertise and passionate audiences together. Athlete relationships, valuable archives and demanding rights make it a focused starting point for human AI experiences.
Our operating roots are in sports: licensed intellectual property, athlete relationships and organization-wide programs.
The same foundation supports the individual athlete’s voice, knowledge and likeness in experiences shaped around their own terms.
The same source, judgment and permission patterns extend to expert-knowledge applications for employees and customers.
Network and capabilities as of 12 November 2026. Combined fan reach may include overlapping audiences.
HUMAN ASSETS, LASTING VALUE
A recognizable voice creates engagement. Knowledge and wisdom give a response perspective. Licensed rights and human review keep each use connected to its source and intended purpose.
A COMPLEMENTARY LAYER
IAM and authorization establish who can access a system; model guardrails and media tools provide their own safeguards. Super connects licensed human identity, expertise and cultural context to meaningful experiences, with explicit uses and human review.
Compare the approachesSUPER’S THESIS
Better models and agents entering workflows make human knowledge, identity and contextual judgment more useful. Licensed sources, usage rights and review criteria can retain value as models evolve.
Y Combinator · Winter 2027
YC’s Winter 2027 requests emphasize specialized intelligence, rights to domain data and business knowledge that retains value as base models change.
Super’s thesis: Licensed sources, usage rights and evaluation criteria can retain value as the underlying models change.
a16z · 9 Dec 2025
a16z discusses reliable governance of multimodal data and agent-native infrastructure for policy and coordination at agent speed.
Super’s thesis: Rights, source context and coordination belong in the infrastructure design as agents enter workflows.
Gartner · 30 Sep 2026
Gartner says AI adoption can exceed oversight and recommends documenting agent permissions and scope, with deterministic controls alongside model security.
Super’s thesis: Explicit purpose, permissions and review boundaries are practical infrastructure requirements.
Independent industry perspectives, with Super’s separate thesis. No endorsement or affiliation.
More industry contextTHE SHARED ARCHITECTURE
Identity and scope come before generation. Data supplies source-linked knowledge with allowed uses. SuperEthos adds context and judgment. Super Control independently checks connected action or release.
Select a layer to highlight it in the diagram. All layer descriptions remain visible.
Identity and scope come before generation: whose licensed expertise it is, the permitted purpose, audience, channel, territory and review authority.
Identity and scope
Source-linked licensed IP and owner-controlled proprietary knowledge, with explicit allowed uses and reviewable provenance.
Licensed knowledge
Human knowledge, wisdom, values and local cultural context inform recommendations and responses, with a clear path to human review. Judgment informs the decision; permissions decide.
Human judgment
An independent permission check at a connected action or release boundary can allow, hold for review or deny the next step.
Authorized action
DIGITAL EXPERIENCES TODAY
Digital experiences are our commercial entry point. Our longer-term ambition is to bring licensed human knowledge, contextual judgment and human control to physical AI, devices and robotics.
FOUNDERS
Raj Rajkotia and Kuntal Sampat bring experience across enterprise platforms, gaming, growth and partnerships.
01 / Founder & CEO
Wharton and Penn Engineering. 18+ years across technology, enterprise platforms, AI, gaming and fintech — including Warner Bros., Riot Games, Toyota Financial Services, and Westfield.
LinkedIn (opens in a new tab)
02 / Co-Founder & COO
20+ years across gaming, operations, growth, monetization, and partnerships — building the operating discipline behind LootMogul's organization relationships.
LinkedIn (opens in a new tab)NEWSROOM
Entrepreneur · Brand Spotlight · Nov 4, 2026
Entrepreneur · Brand Spotlight · Aug 12, 2026
THE PLATFORM, IN BRIEF
BUILD ON SUPER
Tell us whose knowledge, voice or likeness you want to bring into AI, who it will serve and how it should be reviewed and controlled.
